Tuesday, June 15, 2010

Successful Entrepeneurs Talk About Their Secrets to Sales and Marketing

CONTACT:
Cathy Maloney, DCEDC Director of Business Development
Phone: 845.463.5415 Email: cmaloney@dcedc.com

DCEDC EVENT FEATURES TIPS TO FIRE UP SALES AND MARKETING EFFORTS
Seasoned Dutchess County Business Owners Discuss Secrets of Their Success

POUGHKEEPSIE, N.Y. (June 15, 2010) Dutchess County’s most successful entrepreneurs will share secrets of their success including low-cost marketing and sales tactics at a June 22nd event organized by the Dutchess County Economic Development Corporation (DCEDC).

The event will be held on Tuesday June 22 from 4:30-6:00 p.m. at Associated Aircraft Group 32 Griffith Way in Wappingers Falls. “In today's economy, many businesses are seeking ways to increase their business and boost sales. We are boiling down years of experience by a panel of local experts,” said DCEDC President and CEO John MacEnroe.

MacEnroe will moderate the panel entrepreneurs including: Tom McQuade, President of Associated Aircraft Group, Jason Page, General Partner of Page Park Associates, Neal Johnsen, V.P. of Sales at Stanfordville Machine and Manufacturing Company and Lisa Morris, Senior Director of Business Development and Marketing for The Chazen Companies .

The event will be held inside an airplane hangar at AAG. ”Our goal is provide small and medium-sized businesses with a lively session with seasoned professionals who have grown businesses without spending a lot of money,” said Cathy Maloney, DCEDC Director of Business Development.

Event attendees will learn how to turn their entire staff into an effective in-house sales team, creative ways to identify new customers and clients, as well as how to increase sales from current customers.  Tickets for the event are $35 and can be reserved by contacting simone@dcedc.com or calling 845 463-5451.

Dutchess County Economic Development Corporation, a 501(c)3 nonprofit organization, is the central point of contact for business development needs and activities in Dutchess County. Go to: www.thinkdutchess.com                  #         #        #

Roger Rosenbaum
roger@rosenbaummedia.com
3 Neptune Road
Suite N22
Poughkeepsie, NY 12601
845-943-5366

Tuesday, May 25, 2010

DCEDC ANNOUNCES JUNE 10 SKY'S THE LIMIT BREAKFAST


CONTACT:
DCEDC President and CEO John MacEnroe
Ph: 845-463-5406/Email: macenroe@dcedc.com

FOR IMMEDIATE RELEASE:

DUTCHESS ECONOMIC DEVELOPMENT LOOKING UP
DCEDC holds SKY’S the LIMIT Breakfast on Thursday June 10

POUGHKEEPSIE, N.Y. (MAY 26, 2010)
Economic development is moving forward in Dutchess County, despite the fact that it is in a holding pattern in many areas of the state and nation, according to Dutchess County Economic Development Corporation (DCEDC) President and CEO John MacEnroe.

Recent gains and future opportunities will be spotlighted at the Dutchess County Economic Development Corporation’s Annual Breakfast on June 10 at the Poughkeepsie Grand Hotel. The Sky’s the Limit Breakfast runs from 7:30—9:00 a.m.

“We are consistently receiving calls from companies considering relocating to Dutchess County,” said MacEnroe.

Dutchess County Executive William R. Steinhaus echoed this point at a recent Dutchess County Regional Chamber of Commerce Breakfast. Steinhaus said the county has $2 billion in long-term economic development projects in the pipeline. “We are attractive to manufacturing, technology and renewable energy companies due to our proximity to New York City, easy access to I-87 and I-84, and highly-skilled workforce,” said MacEnroe.

“My colleagues are also very busy working with companies already in Dutchess to keep them here and to grow and prosper. Economic development is often viewed as a barometer of long-term financial investment and growth. When the number of projects increase and come to completion, we see the results in more jobs, lower taxes and better quality of life,” said MacEnroe.

At the event, video profiles produced by Rosenbaum Media Group will feature four successful aviation-related businesses and non-profit organizations. Tickets for the breakfast are $40 and can be purchased by calling 845-463-5410 or email dcedc@dcedc.com.

Dutchess County Economic Development Corporation, a 501(c)3 nonprofit organization, is the central point of contact for business development needs and activities in Dutchess County. Go to: www.thinkdutchess.com


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Thursday, March 25, 2010

Dutchess County Economic Development Corp. Joins Forces with Rosenbaum Media

 






NEWS RELEASE

CONTACTS:
John MacEnroe
President/CEO
DCEDC
Phone: 845.463.5406
Email: macenroe (at sign) dcedc.com

Roger Rosenbaum
President
Rosenbaum Media Group LLC
845-943-5366
Email: roger(at sign)rosenbaummedia.com

FOR IMMEDIATE RELEASE:

DUTCHESS COUNTY ECONOMIC DEVELOPMENT CORPORATION
GAINS SERVICES OF DIGITAL VIDEO AND PR FIRM
Rosenbaum Media Moves Into DCEDC Offices To Assist with Events

POUGHKEEPSIE, N.Y. (March 25, 2010) Dutchess County Economic Development Corporation (DCEDC) is joining forces with Rosenbaum Media Group LLC in the production of some upcoming business events, according to DCEDC President and CEO John MacEnroe.

Rosenbaum Media Group (RMG), a digital PR and web video production company, has moved into DCEDC offices located at 3 Neptune Road. "This is a costing saving solution for DCEDC and Rosenbaum Media. Communicating our assets to businesses in high-cost areas looking to re-locate is critical. Reaching key decision makers frequently happens these days through social media channels,” said MacEnroe.

Rosenbaum Media is a digital communications company, according to president Roger Rosenbaum. “We have full digital video field production and post-production capabilities at DCEDC offices. We can quickly turn around public relations campaigns that include digital video components for the web, DVD or a PowerPoint presentation. We can also customize more long-term crafted communication strategies,” said Rosenbaum Media Group President Roger Rosenbaum

Rosenbaum Media specializes in developing PR, marketing, advertising and social media strategies. RMG has worked with a wide range of clients in a variety of fields such as:economic development, technology, manufacturing, health care, real estate, tourism, and nonprofits," said Jeff Horton, vice president of Rosenbaum Media Group.

“Dutchess County has a tremendous number of desirable assets for growing and relocating companies. I am very pleased that DCEDC had the innovative thinking to bring our company under their roof,” said Roger Rosenbaum.

ABOUT DCEDC:

The Dutchess County Economic Development Corporation, (DCEDC) is a private, nonprofit organization serving the cities, towns, and villages of Dutchess County. Funded annually by the County, the County’s Industrial Development Agency, and through private-sector investment, the DCEDC supports and promotes business development in Dutchess County through a variety of business attraction, expansion, and entrepreneurial development programs.  www.thinkdutchess.com

ABOUT ROSENBAUM MEDIA:

Rosenbaum Media Group LLC is a digital communications company specializing in integrating digital video into PR, marketing and social media campaigns. RMG has worked with a wide-range of clients to maximize their visibility and profitability. www.rosenbaummedia.com

Thursday, September 10, 2009

Community Colleges See Future in Renewable Energy

NEWS RELEASE

MEDIA CONTACT:
Roger Rosenbaum
Rosenbaum Media Group LLC
roger (at sign) rosenbaummedia.com

REGIONAL COMMUNITY COLLEGES JOIN ROUNDTABLE DISCUSSION ON ALTERNATIVE ENERGY
Virtual Hudson Valley Center for Innovation moves breakfast to Seven21 Media Center in Kingston

KINGSTON, N.Y. (SEPTEMBER 10, 2009) Four regional community colleges will join an unprecedented roundtable discussion on their role in training and educating a workforce dedicated to careers in renewable energy.

The Hudson Valley Center for Innovation (HVCFI), a virtual technology accelerator, is holding the breakfast event on Wednesday September 23rd from 8:00-10:00 a.m. at the Seven21 Media Center located at 721 Broadway in Kingston.

“Community colleges play a pivotal role in developing a renewable energy industry in the Hudson Valley. We wanted to have ‘a meeting of the minds’ intended to encourage collaboration and innovation,” said Les Neumann, HVCFI managing director.

According to Neumann, HVCFI's Entrepreneurs Breakfast Series roundtable participants will include Ulster County Community College President Dr. Don Kott, Dr. Cliff Wood representing Rockland Community College, Dr. Ellen Galligan from Sullivan Community College and Dr. Bill Richards representing Orange County Community College and Dr. Andres Fortino from NYU Polytechnic University. The panel discussion will be moderated by Dr. Arthur Anthonisen who currently serves as the Chairman of the Association of Community College Trustees and a longtime local resident.

The breakfast will also feature a presentation by Don Perry who will provide an update on the progress of the WindPower Initiative and Les Neumann who will give a presentation on what he calls “Incentivitis – How can Small Business Compete.”

The HVCFI, along with its founding partner, the Hudson Valley Technology Development Center (HVTDC), is the regions technology accelerator serving the entrepreneurial community in the Hudson Valley from Westchester to Albany. The HVCFI provides targeted, 21st century business, academic and technical assistance to early stage alternative and renewable energy and information technology focused companies seeking to accelerate their growth, develop and validate their intellectual properties and initiate aggressive commercialization strategies designed to position themselves for long-term success in the global marketplace.

The breakfast is sponsored by: Rosenbaum Media Group, Saile Ackerman LLC, SUNY Ulster, Sullivan County Community College, Ellenbogen Group, Rondout Savings Bank, Sawyer Savings and Ulster Savings.

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Wednesday, April 22, 2009

Wind Power Initiative Launched at HVCFI



NEWS RELEASE

MEDIA CONTACT:
Roger Rosenbaum
Rosenbaum Media Group LLC
roger (at sign) rosenbaummedia.com

CENTER FOR INNOVATION LAUNCHES WIND POWER INITIATIVE CONCENTRATING ON RESEARCH, TESTING AND CERTIFICATION
Community colleges to help turn Hudson Valley epicenter of wind energy development

LAKE KATRINE, N.Y. (APRIL 22, 2009) In honor of Earth Day, the Hudson Valley Center for Innovation (HVCFI), the region’s nonprofit virtual technology accelerator will launch its new Wind Power Initiative (WPI) at its upcoming Entrepreneurs Breakfast on April 22 in the Lake Katrine location. The breakfast takes place between 8-10 a.m. at 703 Grant Avenue in Lake Katrine.

Les Neumann, managing director of the HVCFI, said the initiative will be an addition to the non-profits current Cleantech Accelerator Program (CAP) started in 2007. Foreign and domestic companies are already participating in HVCFI’s Cleantech Accelerator Program (CAP) and have joined the wind power initiative. Some of the CAP technologies currently growing under the mentorship of the HVCFI include: solar, hydrogen, pollution control and wind. The impetus for a dedicated WPI arose due to the increasing number of wind turbine technologies that had applied to the CAP and required more focused attention.

“The timing is right. The Hudson Valley is suited to become the global epicenter of distributed wind energy development,” said Don Perry, LEED-AP, a green business strategist and consultant to the WPI. “The WPI will concentrate exclusively on late stage-technology development (full-scale pilot deployment), research, testing, siting, data acquisition and analysis leading to the certification of wind energy systems focusing specifically on small wind, (wind turbines in the 1kW to 100kW range) and medium wind (wind turbines from 100kW up to utility scale 2mW) technologies. “The HVCFI has formed a significant knowledge base of technical expertise in the area of small and medium wind technology, business commercialization and intellectual property development,” Perry said.

The WPI plans to conduct wind turbine training, testing and analysis at selected community colleges throughout the Hudson Valley, including Sullivan, Orange, and Ulster, along with its primary academic partner, the Polytechnic Institute of NYU. Les Neumann stated that; “The goal is to provide students with real world experience working with real wind energy systems and help them become expert in their design, installation, testing, and maintenance, as well as helping to push the technology envelope further and create new wind turbine generators of even greater power production, efficiency and cost competitiveness. Moreover, for companies that participate, the WPI provides an excellent introduction to the potential of the Hudson Valley as a location which is in close proximity to the largest concentration of end-users (New York City and the Northeast corridor), has a qualified and trained workforce and is ready to support manufacturing, distribution and headquarters facilities,” said Neumann.
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A major thrust of the WPI will be establishing test bed facilities throughout the region to assist developers in meeting new Small Wind Certification protocols that will be announced shortly by the American Wind Energy Association. Becoming AWEA certified is a critical component, towards sanctioning products and services to be sold here in the United States and globally. The WPI is a cornerstone initiative and outcropping of the Hudson Valley Center for Innovation that can rapidly matriculate to full scale commercialization including manufacturing, distribution, workforce and economic development for the region.

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Tuesday, March 17, 2009

CENTER FOR INNOVATION HOSTS GREEN MARKETING SEMINAR

EFFECTIVE GREEN MARKETING FOCUS OF CENTER FOR INNOVATION BREAKFAST
Learn how small and large companies profit from green marketing

LAKE KATRINE, N.Y. (March 16, 2009) The Hudson Valley Center for Innovation (HVCFI) will host a breakfast seminar on Wednesday March 25 on the benefits and pitfalls of green marketing.

The breakfast seminar held from 8-9:30 at 703 Grant Avenue in Lake Katrine will feature Beth Bengtson, an expert in developing green marketing strategies. Those wishing to attend should RSVP to specialevents@hvcfi.com. A donation of $10 with a reservation and $15 at the door is suggested.

Bengtson is the former VP of Corporate Social Responsibility at imc2, a top-tier digital marketing and communications company serving major blue-chip companies.

Seminar attendees will learn how companies have successfully implemented green marketing campaigns and how others have missed the mark. "Using green marketing appropriately has been shown to increase a company's bottom line but they have be able to walk their talk. The internet and the use of social media has enabled a new level of transparency into company’s behavior," said Bengtson.

Entrepreneurs can play a role in developing products and services that support the environmentally friendly practices of global companies. "Green marketing is not a trendy strategy. It is essential for the long-term survival of companies and the environment," said Les Neumann, managing director of the Hudson Valley Center for Innovation.

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ABOUT HVCFI:

The Hudson Valley Center for Innovation, Inc. (HVCFI) is a not-for-profit corporation formed to foster the growth and development of emerging high value business and technology development firms, and the creation of high-value jobs throughout the Hudson Valley region of New York State through the implementation, and enhancement, of the cost-effective Business incubation model. Go to: www.hvcfi.com