Learn how small and large companies profit from green marketing
LAKE KATRINE, N.Y. (March 16, 2009) The Hudson Valley Center for Innovation (HVCFI) will host a breakfast seminar on Wednesday March 25 on the benefits and pitfalls of green marketing.
The breakfast seminar held from 8-9:30 at 703 Grant Avenue in Lake Katrine will feature Beth Bengtson, an expert in developing green marketing strategies. Those wishing to attend should RSVP to specialevents@hvcfi.com. A donation of $10 with a reservation and $15 at the door is suggested.
Bengtson is the former VP of Corporate Social Responsibility at imc2, a top-tier digital marketing and communications company serving major blue-chip companies.
Seminar attendees will learn how companies have successfully implemented green marketing campaigns and how others have missed the mark. "Using green marketing appropriately has been shown to increase a company's bottom line but they have be able to walk their talk. The internet and the use of social media has enabled a new level of transparency into company’s behavior," said Bengtson.
Entrepreneurs can play a role in developing products and services that support the environmentally friendly practices of global companies. "Green marketing is not a trendy strategy. It is essential for the long-term survival of companies and the environment," said Les Neumann, managing director of the Hudson Valley Center for Innovation.
# # #
ABOUT HVCFI:
The Hudson Valley Center for Innovation, Inc. (HVCFI) is a not-for-profit corporation formed to foster the growth and development of emerging high value business and technology development firms, and the creation of high-value jobs throughout the Hudson Valley region of New York State through the implementation, and enhancement, of the cost-effective Business incubation model. Go to: www.hvcfi.com
No comments:
Post a Comment