Tuesday, March 17, 2009
CENTER FOR INNOVATION HOSTS GREEN MARKETING SEMINAR
EFFECTIVE GREEN MARKETING FOCUS OF CENTER FOR INNOVATION BREAKFAST
Learn how small and large companies profit from green marketing
LAKE KATRINE, N.Y. (March 16, 2009) The Hudson Valley Center for Innovation (HVCFI) will host a breakfast seminar on Wednesday March 25 on the benefits and pitfalls of green marketing.
The breakfast seminar held from 8-9:30 at 703 Grant Avenue in Lake Katrine will feature Beth Bengtson, an expert in developing green marketing strategies. Those wishing to attend should RSVP to specialevents@hvcfi.com. A donation of $10 with a reservation and $15 at the door is suggested.
Bengtson is the former VP of Corporate Social Responsibility at imc2, a top-tier digital marketing and communications company serving major blue-chip companies.
Seminar attendees will learn how companies have successfully implemented green marketing campaigns and how others have missed the mark. "Using green marketing appropriately has been shown to increase a company's bottom line but they have be able to walk their talk. The internet and the use of social media has enabled a new level of transparency into company’s behavior," said Bengtson.
Entrepreneurs can play a role in developing products and services that support the environmentally friendly practices of global companies. "Green marketing is not a trendy strategy. It is essential for the long-term survival of companies and the environment," said Les Neumann, managing director of the Hudson Valley Center for Innovation.
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ABOUT HVCFI:
The Hudson Valley Center for Innovation, Inc. (HVCFI) is a not-for-profit corporation formed to foster the growth and development of emerging high value business and technology development firms, and the creation of high-value jobs throughout the Hudson Valley region of New York State through the implementation, and enhancement, of the cost-effective Business incubation model. Go to: www.hvcfi.com
Learn how small and large companies profit from green marketing
LAKE KATRINE, N.Y. (March 16, 2009) The Hudson Valley Center for Innovation (HVCFI) will host a breakfast seminar on Wednesday March 25 on the benefits and pitfalls of green marketing.
The breakfast seminar held from 8-9:30 at 703 Grant Avenue in Lake Katrine will feature Beth Bengtson, an expert in developing green marketing strategies. Those wishing to attend should RSVP to specialevents@hvcfi.com. A donation of $10 with a reservation and $15 at the door is suggested.
Bengtson is the former VP of Corporate Social Responsibility at imc2, a top-tier digital marketing and communications company serving major blue-chip companies.
Seminar attendees will learn how companies have successfully implemented green marketing campaigns and how others have missed the mark. "Using green marketing appropriately has been shown to increase a company's bottom line but they have be able to walk their talk. The internet and the use of social media has enabled a new level of transparency into company’s behavior," said Bengtson.
Entrepreneurs can play a role in developing products and services that support the environmentally friendly practices of global companies. "Green marketing is not a trendy strategy. It is essential for the long-term survival of companies and the environment," said Les Neumann, managing director of the Hudson Valley Center for Innovation.
# # #
ABOUT HVCFI:
The Hudson Valley Center for Innovation, Inc. (HVCFI) is a not-for-profit corporation formed to foster the growth and development of emerging high value business and technology development firms, and the creation of high-value jobs throughout the Hudson Valley region of New York State through the implementation, and enhancement, of the cost-effective Business incubation model. Go to: www.hvcfi.com
Tuesday, March 10, 2009
Catskill Mountain Ski Areas Ride Out Season Together...
Media Advisory:
Contact:
Lance Matteson
lmatteson (at sign) ulsterny.com
845-338-8840
ANNOUNCEMENT: FIVE CATSKILL SKI AREAS ANNOUNCE HISTORIC AGREEMENT
Resorts Join Forces In Push for Spring Skiing in Catskill Mountains
KINGSTON, N.Y. (March 10, 2009) Five Catskill Mountain-area ski resorts will announce on Wednesday a marketing partnership to promote Spring skiing in the region.
The ski areas in four counties are promoting affordability and accessibility off of the New York State Thruway during some of the best conditions of the season.
The news conference is slated for WEDNESDAY MARCH 11 at 1 p.m. At the Ulster County Office Building at 244 Fair Street, 6th Floor. Kingston, NY.
Please let us know if you would like a copy of the release.
# # #
Contact:
Lance Matteson
lmatteson (at sign) ulsterny.com
845-338-8840
ANNOUNCEMENT: FIVE CATSKILL SKI AREAS ANNOUNCE HISTORIC AGREEMENT
Resorts Join Forces In Push for Spring Skiing in Catskill Mountains
KINGSTON, N.Y. (March 10, 2009) Five Catskill Mountain-area ski resorts will announce on Wednesday a marketing partnership to promote Spring skiing in the region.
The ski areas in four counties are promoting affordability and accessibility off of the New York State Thruway during some of the best conditions of the season.
The news conference is slated for WEDNESDAY MARCH 11 at 1 p.m. At the Ulster County Office Building at 244 Fair Street, 6th Floor. Kingston, NY.
Please let us know if you would like a copy of the release.
# # #
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